Understanding Who Represents You

Published 2026-11-01

Today's dialogue: "Understanding Who Represents You" Practice explaining agency representation to a homeowner: who you work for, how their interests stay protected, and what happens if your brokerage also represents the buyer. You can read the full dialogue here: https://talk52.com/dialogue/understanding-who-represents-you?week=42&day=monday **What we cover** - How to walk a homeowner through representation: confidentiality, the doctor analogy, and the line between guiding the decision and making it for them - Dual agency done right: disclosure and informed consent, why a seller never has to agree to it, and how to ask permission at the listing appointment - The compensation negotiation: holding at 3 percent against a competing 2.5, Dan's "go to bat" line,