For Sale By Owner (FSBO)

Published 2026-10-29

Today's dialogue: "For Sale By Owner (FSBO)" Practice working with a homeowner who is selling without an agent: opening the conversation, presenting the numbers honestly, and answering the bottom-line question about cost versus outcome. You can read the full dialogue here: https://talk52.com/dialogue/fsbo-introduction-and-relationship-building?week=40&day=thursday **What we cover** - How to open a call with a for sale by owner without ever calling them a FSBO, and how to ask about the responses they have been getting - How to present the NAR median price figures honestly, including the caveat that different groups of homes do not prove what one seller would gain - How to answer the bottom-line question: is the seller more concerned with how much they pay, or with what th